Canopy
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Head of Design & Research · Leadership
Led a multidisciplinary team across visual identity, industrial design, packaging, app, and service ecosystem, grounded in deep user research and insight. Developed and piloted customer studies to shape a first-of-its-kind AI-augmented vehicle security system—spanning website, app, and physical hardware—translating 0-to-1 thinking into a cohesive, real-world service.
Canopy
,
Head of Design & Research · Leadership
Led a multidisciplinary team across visual identity, industrial design, packaging, app, and service ecosystem, grounded in deep user research and insight. Developed and piloted customer studies to shape a first-of-its-kind AI-augmented vehicle security system—spanning website, app, and physical hardware—translating 0-to-1 thinking into a cohesive, real-world service.
Admit None
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Brand Identity · Packaging · Art Direction · Logo Design
Packaging and identity for a non-alcoholic wine brand that skips the wellness clichés. For people who still go out, still have taste, and just want great dealcoholised wine, with a little wit. Inspired by event tickets, the branding riffs on nightlife and freedom from consequences. All of the character, none of the consequences.
Admit None
,
Brand Identity · Packaging · Art Direction · Logo Design
Packaging and identity for a non-alcoholic wine brand that skips the wellness clichés. For people who still go out, still have taste, and just want great dealcoholised wine, with a little wit. Inspired by event tickets, the branding riffs on nightlife and freedom from consequences. All of the character, none of the consequences.
WONKLE
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Brand Identity · Tone of Voice · Logo Design
Brand creation for Wonkle, a toy shop brand that’s fun, expressive, and age-inclusive—speaking to kids and the grown-ups buying for them. WONKLE is a playful identity where nothing sits still...not even the logo. Bold black-and-white foundations meet a riot of colour, pattern, and mischief. Each letter becomes a character, sprouting antennae, wearing checks, and shifting as the fun unfolds.
WONKLE
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Brand Identity · Tone of Voice · Logo Design
Brand creation for Wonkle, a toy shop brand that’s fun, expressive, and age-inclusive—speaking to kids and the grown-ups buying for them. WONKLE is a playful identity where nothing sits still...not even the logo. Bold black-and-white foundations meet a riot of colour, pattern, and mischief. Each letter becomes a character, sprouting antennae, wearing checks, and shifting as the fun unfolds.
BATCH
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Creative Direction · Editorial Design · Brand Identity
Designed the visual and editorial identity for BATCH—a short-format, six-page print publication exploring slow design. The work included developing reusable grid systems, custom typographic treatments, image curation, and a framing manifesto to define its voice. The format invites future contributors into a consistent but flexible system of storytelling.
BATCH
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Creative Direction · Editorial Design · Brand Identity
Designed the visual and editorial identity for BATCH—a short-format, six-page print publication exploring slow design. The work included developing reusable grid systems, custom typographic treatments, image curation, and a framing manifesto to define its voice. The format invites future contributors into a consistent but flexible system of storytelling.
Casa Moderna
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Art Direction · Editorial Voice · Event Identity
Brand design and tone of voice for Casa Moderna, a design fair inspired by the moment of clarity in the creative process—when ideas “stick.” The pin became a visual and conceptual anchor across posters, brochures, and event materials. The visual system plays with refinement, tactility, and the messiness of ideation.
Casa Moderna
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Art Direction · Editorial Voice · Event Identity
Brand design and tone of voice for Casa Moderna, a design fair inspired by the moment of clarity in the creative process—when ideas “stick.” The pin became a visual and conceptual anchor across posters, brochures, and event materials. The visual system plays with refinement, tactility, and the messiness of ideation.
Libreverse
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Product Designer · Brand Identity · Editorial UX
Concept and product design for Libreverse, a quiet antidote to Amazon’s algorithmic noise. The platform blends editorial craftsmanship with interaction design, offering quote-led discovery, nostalgic visual storytelling, and ambient UI gestures. Photography, brand identity, and app UX all contribute to a mood of reverent, shared reading in a distracted world.
Libreverse
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Product Designer · Brand Identity · Editorial UX
Concept and product design for Libreverse, a quiet antidote to Amazon’s algorithmic noise. The platform blends editorial craftsmanship with interaction design, offering quote-led discovery, nostalgic visual storytelling, and ambient UI gestures. Photography, brand identity, and app UX all contribute to a mood of reverent, shared reading in a distracted world.
P1 Fordzilla
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Designer · Automotive UI/UX · Concept Realisation
Worked on the design and development of the Fordzilla P1, a fully digital-first concept car co-created with the gaming community. The process was radically transparent, with over 250,000 votes shaping key decisions. The car toured Spain, Germany, the Netherlands, and the UK—changing liveries along the way and is now on display at Mobility City as part of an initiative to showcase future mobility. P1 redefined what participatory, digital-native auto design could look like.
P1 Fordzilla
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Designer · Automotive UI/UX · Concept Realisation
Worked on the design and development of the Fordzilla P1, a fully digital-first concept car co-created with the gaming community. The process was radically transparent, with over 250,000 votes shaping key decisions. The car toured Spain, Germany, the Netherlands, and the UK—changing liveries along the way and is now on display at Mobility City as part of an initiative to showcase future mobility. P1 redefined what participatory, digital-native auto design could look like.